Special Walmart Store Brand Formula Sale

As many of you may know, I had to formula feed my girls. It wasn’t a choice, it was a necessity, and it was expensive to formula feed twins. Luckily, it wasn’t as expensive as it could have been. We used Parent’s Choice infant formula, and saved nearly $1400 over the year that we used it.

Parent’s Choice encourages parents to breastfeed their babies, and believes breast milk to be the gold standard in nutrition for their infants. They also understand that some parents are not able to breastfeed exclusively, or even at all, as was my case. In these instances, they want to show parents that they can save a large amount of money, and not sacrifice their baby’s nutritional needs by choosing store brand infant formula.

Store-brand formulas, which are labeled with the names of retail-store brands, are as nutritionally equivalent to name-brand formulas. Sold at more than 35,000 retailers, grocery stores, and drugstores such as Walmart, Sam’s Club, Target, Kroger, Walgreens, CVS, and Babies “R” Us, store brands typically save parents up to 50 percent on formula.

Parent’s Choice infant formula is available exclusively at Walmart, and for a limited time, special cans of the store brand Parent’s Choice Infant Formula are currently on sale. Parents can buy two cans for just $10! That’s just an amazing price, especially considering the prices of the comparable national name brand formulas

Some price comparisons:

• Parent’s Choice Milk Infant Formula is on sale in a 15.5 oz (440 gram) can for $5.00 each
• Enfamil Lipil or Similac Advance Milk Infant Formula in a 12.9 oz can at Walgreen’s is $14.99
• Parent’s Choice Gentle Infant Formula for babies with fussiness or gas is on sale in a special 12.9 oz (366 gram) can for $5.00 each.
• Enfamil Gentlease 12oz can at Walgreens is $14.99 or Similac Sensitive in a 12.9oz can at Walgreens is $15.99

*Prices taken from Walgreens.com on Sept 30, 2009. Prices subject to change

That’s a huge cost savings! You could potentially get 3 cans of Parent’s Choice for the same price as one can of those national name brands! That leaves you some good spending money for diapers, other baby necessities, or possibly a date night out! WOOHOO!

Now, if you are worried about buying  store brand over a national name brand, you should know that all infant formulas marketed in the United States are subject to the same exacting standards of the FDA, pursuant to the Infant Formula Act of 1980 and the subsequent LSRO report commissioned by FDA in 1998. This legislation vested FDA with the authority to ensure that all infant formulas sold in the United States meet minimum and maximum nutrient specifications. This is a good thing! This means that name brands aren’t any better than the store brands, so you shouldn’t feel guilty about wanting to save a little bit of money! You buy store brands for yourself too, right? Same thing!

This information is now more important than ever for many mothers because of changes in the Women, Infants and Children program. As of October 1, 2009, a new WIC initiative aimed at increasing breastfeeding rates among families reallocates funding for all currently provided foods, including infant formula, baby foods, juices, and fresh fruits and vegetables. This program could mean a reduction of up to 20 percent in infant-formula subsidies; parents who previously had most of their formula paid for by WIC may now have to purchase formula on their own. If you can’t or choose not to breast feed, the cost savings is amazing when you purchase store brand infant formula! It will help your dollar stretch much further.

For more information on Parent’s Choice Infant Formula, visit www.parentschoiceformula.com.

For more information, visit www.storebrandformula.com.

*Post sponsored by Parent’s Choice